Warner Bros.Consumer Products Inc has licensed UAE-based Sterling Parfums to manufacture and offer its range of world-class brands of perfumes and cosmetics in the region. Sterling will be manufacturing a diverse range of Warner Bros. Consumer Products’ character-themed fragrances such as Looney Tunes, Baby Looney Tunes, Tweety, Scooby Doo, Tom & Jerry, Batman, Superman and Wonder Woman, among others.
“We are pleased to appoint Sterling Parfums to produce and distribute a unique range of products based on popular characters of Warner Bros. We believe they are the right partners to work with and have demonstrated this through their production and quality capabilities as well as their distribution network. We are looking forward to seeing the products on shelves,” comments Roy Chacra, managing director of Shooting Stars, Warner Bros. Consumer Products representative in the Middle East.
According to Rakesh Puri chief officer of Sterling Parfums, this is a great opportunity to bring the popular Warner Bros. characters to the dressing tables of the kids in the region that will strike a chord among them and their fashion forward parents.
“We are planning to put together an attractive range of high quality products ranging from perfumes and deodorants to body cream and air fresheners. The Sterling team is working on innovative packaging ideas that will be very attractive for kids,” adds Amit Vardhan, marketing director of Sterling Parfums.