Emax to expand presence in Saudi Arabia

RetailME Bureau

Consumer electronics chain Emax, part of the UAE-based Landmark Group, will open four new stores in Dammam, Riyadh and Al-Khobar before this Eid-Al-Fitr, thereby taking up its store count in the Kingdom to 20. Covering around 50,000 sqft of space and offering wide range of products and services, these four new Emax stores will help the brand to spread its reach further in the Kingdom under the aegis of Saudi Arabia-based Al Bandar Trading.

“The Kingdom has been one of the strongest markets for the Landmark Group as a whole and presents great growth opportunities for Emax. Designed to meet the growing needs of the business and consumer segments in Saudi Arabia, the new outlets will act as central hubs and will offer the best in electronics in numerous categories – smartphones, audio, video, IT, photography, gaming and home appliances. We will also provide several customer benefits such as after-sales services and reward programmes,” says Neelesh Bhatnagar, CEO of Emax.

“Our aim is to be present across every city in Saudi Arabia with flexible store formats in the next two-to-three years, strengthening our core mission to simplify electronics and come closer to our customers there,” he adds.