Spread across 15,000 sqft, the Jashanmal Home store in the Dubai Mall is a ‘luxury store concept’. The store maintains a balance between creativity and focus on the product offering, the choice of multiple merchandise lines, at variable price points, in all product categories.
In collaboration with Schwitzke & Partner, the store design is a room-in-room concept with high ceilings in the centre. The facade focuses on the premium brands complemented with rich dark veneer backdrops to highlight the elaborately decorated tableware and well-known luggage products. As one moves further into the store the walls are lighter to engage the customer in the gift, cutlery and tableware sections. On the far end is the linen and bath section, with walls highlighting a bed and vanity to accentuate the linen and bath products. The kitchen appliances section is open and is complemented with a kitchen island for demonstration of the products.