Folli Follie unveils flagship store at Mall of the Emirates

RetailME Bureau

Folli Follie, the fashion brand known for its for its trendy jewellery, watches and accessories, has unveiled its new global corporate design at its flagship store located in Mall of the Emirates. The launch was celebrated by a ribbon cutting ceremony attended by Damas CEO Anan Fakhreddin, along with senior management from Mall of the Emirates. Folli Follie partners in the UAE with Damas, the Dubai-based jewellery and watch retailer.

The newly renovated store features the latest collections from Folli Follie, which includes the new Autumn Winter 2012-13 collection of jewellery, watches, accessories, bags and purses. Reflecting Folli Follie’s design philosophy and global style concept, the flagship store adopts a fashionably stylish orange and white colour scheme that brings out the exquisiteness of the stunning collections. The open and inviting format provides a comfortable ambience to customers as well as a refreshing shopping experience to fashion lovers. The store’s innovative design and aesthetics feature moveable panels that showcase the brands products while adding a playful element to the store.

With over 750 points of sale in 28 separate countries, Folli Follie’s mission is to fulfil the demand of today’s global consumer for high-quality fashionable luxury at an affordable and accessible price points. The other Folli Follie boutiques in the UAE are conveniently located at Dubai Marina Mall, the Dubai Mall, Dubai Festival City and Al Ain Mall.