Yosi Samra opens first store in the Middle East

RetailME Bureau

American shoemaker Yosi Samra has opened his first mono brand-concept boutique in the Red Sea Mall, Jeddah, Saudi Arabia in partnership with Alireza Holding Co.

The store occupies one level and offers Yosi Samra’s collection of versatile fold-up ballet flats, sandals and bags. The ideal balance to killer heels, the flats feature an ultra-flexible design for comfort and fold up to fit anywhere for convenient shoe changes on the go. A second-generation shoe impressario, Yosi Samra’s collection of high quality flats are comfortable, portable and, above all, affordable. They are available in a wide array of leathers, satins,suedes and prints in colours ranging from neons to neutrals.

“We have been searching for the right partner for the past few years to launch our international expansion in the Middle East. Alireza Holding Co is an experienced and multi-faceted franchisee and the perfect partnerto represent the brand in both Saudi Arabia and the Middle East. We are looking to take our business forward and grow our footprint in the region,” says Juan Piani, Yosi Samra’s sales director for Europe and the Middle


“We are confident of building and growing the Yosi Samra brand in the Middle East. Our partnership is a testimony to the shared values of both our teams, and we look forward to working together in the region,” says Hazma Alireza, business development manager, Alireza Holding Co. Saudi-based Alireza Holding Co owns and operates a wideranging portfolio of Apple reseller stores (I.ZONE) and video game outlets (Tokyo Games), and is the Saudi agency for more than 10 international electronics brands including Beats By Dre Saudi Arabia, Mophie Middle East and Urbanears Middle East.