The 11th edition of Market Outside the Box, or Etisalat MOTB, is getting ready to welcome visitors to its site in Dubai Design District (d3) from January 5-14, 2024.
Over a decade ago, the Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), had launched MOTB as a unique outdoor, pop-up market operating from quirky containers. Today, MOTB has become one of the much-awaited features running alongside the Dubai Shopping Festival (DSF).
Like every year, the 11th edition of family friendly Etisalat MOTB will feature one-of-a-kind fashion finds, craveable casual foodie delights, experiential brand activations and entertainment for all.
More than a dozen local and regional brands will offer incredibly unique fashion, footwear, accessory and lifestyle choices at Etisalat MOTB. Some names headlining at the pop-up market include Adore Sand, Alnihaya, Cléio & Co, E3K Jewellery, Horrible Pear, Jokes Aside, Lurk in Shrubs, Odis Studio, Pamuke, Rai The Label, Rewind Apparel, Sarab Studio and Tebra, SWEY, The Purple Tag, TOPVIBES, Upcoming, 90s Memories Club and 90z Kids Club to name a few.
Now here’s a big one, as Fenty Beauty is back at Etisalat MOTB upping the ante with the all-new Fenty Beauty Drive In, in the parking lot. Visitors can enjoy an exclusive sneak peek at upcoming launches by the global brand created by superstar Rihanna.
Over to foodies who will be spoilt for choice with homegrown restaurants and cafés offering craveable delights. The list of brands that will be present at Etisalat MOTB include Casa Pons, Club Mochi, Dynamitoz, Fritz, irdk, Mamacita, Mamafri, Mama Rama, Not So Guilty, Oddo’s Burgers, Rare, Rosa’s Thai, SMiZE & DREAM, Streetery, Vietnamese Foodies and Tiger Sugar, among others.
An event that has become popular for its celebration of community, creativity, diversity and individuality, this year too Etisalat MOTB will feature hourly live entertainment and fitness activities on the main stage. Running alongside the 29th edition of DSF, Etisalat MOTB promises to offer boundless fun for all ages.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BLandmark Group’s ‘Circulife’ could be a “giant leap” towards UAE’s textile circularity goals
“We want to not just match the price; but beat it,” claims Chemist Warehouse CEO
Landmark Group to invest $1-bn to grow the business, open 400 stores
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
Under the patronage of His Royal Highness Prince Saud bin Mishaal bin
When Crossword Bookstores decided to take its first step beyond India, Dubai
The Little Things, a pop culture lifestyle and collectibles retailer, has opened
Founded in March 2023, Ground Control Entertainment is quickly establishing itself as
In today’s fast-evolving retail ecosystem, the hotel industry is crucial in shaping
The intersection of retail and tourism has never been more dynamic than
Alshaya Group announces the opening of two standalone Disney Stores in the
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Previous Article
