How Dubai wove its multicultural fabric

“If you wish to understand the culture and heritage of a region, you need to interact with its people,” says Nasif Kayed, managing director of the Sheikh Mohammed Centre for Cultural Understanding (SMCCU).

“It’s important to open a dialogue, ask questions and find answers to your questions,” he says.

“Dubai is a melting pot of cultures. It’s important for retailers to understand cultural nuances if they wish to deliver a memorable shopping experience to their customers. At the same time, it’s important to preserve Dubai’s cultural heritage, which defines its people. So it’s equally necessary for residents and tourists to take a walk around the old Al Fahidi district as it is for them to include a visit to The Dubai Mall in their itinerary. That’s what we do at SMCCU. We seek to create synergies, highlighting heritage and traditions along with exploring new ways of doing business,” Kayed emphasises.

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