Marketing Conclave: The customer is, and always will be, king!

What is the new customer experience all about?

Customers today are spoilt for choice, which makes the phrase ‘customer is king’ all the more compelling. They care little about loyalty and much more about experiences. It’s clearly a buyer’s market retailers have to contend with, unlike many years ago when sellers dominated.

The Marketing Conclave at the Middle East Retail Forum (MRF) 2015 focused on ways and means of devising a game-changing experience for customers to gain their loyalty. The roundtable drew speakers from diverse segments of retail, marketing specialists and media personalities, each bringing a different perspective to the discussion.

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