Dubai-based Glee Hospitality Solutions, specialising in F&B business development, has added varied flavour to the food service market by creating, developing and franchising a number of its successful and unique restaurant concepts across the wider Gulf and the Middle East.
Over the last five years it has launched a total of 18 restaurant concepts, operates 35 outlets and manages a team of over 400 employees.
From Molten Me, the first-of-its-kind dessert concept to The Gramercy; from Rice Creamery, a home-grown concept dedicated to the quintessential Arabian desserts, to Urban Bites – a ready-to-eat healthy gourmet restaurant; Glee has covered the entire gamut of high-street culinary journey in the region.
The company – clocking 50% year-on-year growth – has successfully reinforced the franchising model in various Gulf countries, which includes Rice Creamery, Urban Bites and Molten ME in Bahrain late last year; Rice Creamery in Saudi Arabia and Kuwait last year; with Urban Bites and Molten ME scheduled for opening in Kuwait in the first quarter of 2016.
“Our restaurants and their success in the last two-to-three years in the UAE and more importantly in the franchises across the Gulf speak volumes about the latent market for good, affordable but high-quality food, which we tapped into,” says Abdul Kader Saadi, managing director of Glee Hospitality Solutions. “There is a clear lack of good high street restaurants in the region and this is where we are trying to make a difference.”
Glee Hospitality plans to unveil over five new concepts in the coming two years, primarily targeting Saudi Arabia, Kuwait, Oman and Bahrain. “Expansion is definitely on the cards. Overall, our emphasis is on fascinating menus, fresh components and modern elements of design,” adds Saadi.