AAHG collaborates with Twentieth Century Fox Consumer Products to open Fox-branded theme park and resort in Dubai

RetailME Bureau

UAE-based Al Ahli Holding Group (AAHG), in an international licensing partnership with Twentieth Century Fox Consumer Products, has announced plans to build a Fox-branded theme park and resort in Dubai.

While this will be the second 20th Century Fox World theme park and the first Fox-branded resort, the deal allows for a roll-out of up to three additional Fox-branded resorts in territories outside Dubai.

The 20th Century Fox World, Dubai – slated to open in 2018 – will encompass themed lands featuring unique attractions, rides and retail outlets that will bring to life the studio’s iconic film and television franchises. Some highlights of 20th Century Fox World, Dubai include:

  • Theme park consisting of themed lands and attractions based on Fox properties, including, Ice Age, Rio, Planet of the Apes, Aliens, Predator, Night at the Museum and Titanic, The Simpsons and Sons of Anarchy.

  • A broad attraction mix, ranging from media-based dark rides to thrill rides that will tell new stories based on Fox film and television brands.

  • A themed retail street featuring unique shopping and dining based on Fox properties.

  • The world’s first Fox-themed resort hotel offering visitors a chance to further immerse themselves in the entertainment brands and rich history of 20th Century Fox.

“The 20th Century Fox World, Dubai is the second Fox theme park destination and marks an important step forward in our global theme park strategy. Fox World will be a world-class destination that will help fuel Dubai’s emergence as a global tourism destination,” says Jeffrey Godsick, president of Twentieth Century Fox Consumer Products. “This park builds on the foundation being laid by 20th Century Fox World, Malaysia, currently under construction.”

“AAHG’s history in the genre of entertainment is replete with successful partnerships with top motion picture studios. We pride ourselves in understanding the pulse of the audience and catering to it with novel and breakthrough projects,” adds AAHG CEO Mohammed Khammas.

“Fox’s rich history of great entertainment-based intellectual properties from movies, television shows and animation concepts will help us spearhead this project and add value to our latest offering in the global entertainment space. As part of our international deal with Fox, we look forward to building these attractions and resorts globally starting with Dubai as the first location and additional Fox branded resorts that we hope to open across other territories in the future,” says Khammas.

“We are thrilled to partner with AAHG on this exciting project,” states Greg Lombardo, senior vice president of Global Live and Location Based Entertainment for Twentieth Century Fox Consumer Products. “20th Century Fox World, Dubai will provide an ongoing platform for immersive brand engagement with our consumers from around the world, including key international markets of Europe, Russia and China.”

 

“The synergy created by AAHG’s partnership with Fox will enable 20th Century Fox World, Dubai to offer the consumers in the Middle East and global tourists visiting Dubai a world-class experience through unique attractions and retail outlets that will take themed entertainment to a different level altogether,” observes Manoj Aheeray, director of investment and strategy for AAHG.

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