US-based restaurant chain Five Guys, in partnership with regional franchise Rise, is all set to make its Middle East debut this month with the first outlet at The Dubai Mall and plans to expand across the UAE.
Five Guys – a family business started by Jerry and Janie Murrell and their five sons Tyler, Ben, Chad, Matt and Jim – specialises in halal burgers and hotdogs, grilled cheese sandwiches, veggie sandwiches, free toppings, fries and customisable milkshake.
“The arrival of Five Guys in the Middle East is a dream come true. We’re delighted to have the support of a regional partner whose interests, namely letting the food do the talking, are so closely aligned with ours,” says Jerry Murrell.
“Our first store opening in The Dubai Mall represents the first step in our planned UAE rollout, and we’re looking forward to bringing the Five Guys experience to subsequent locations in Dubai and the UAE over the months ahead,” adds Rise director Tyrone Reid.
With its first opening nearly 30 years ago near Washington DC, Five Guys has since grown to be one of the most popular burger restaurants in the US and Canada with 1,200 locations and is expanding into new markets overseas. Its first opening outside of North America was in London in 2013. Today Five Guys has over 20 UK locations.