Qatar-based lifestyle retailer Abu Issa Holding has launched GCC’s first Degrenne Paris – French manufacturer of exclusive home and kitchenware products – flagship store in Dubai, at Citywalk, on Al Wasl Road, targeting the UAE’s $75 million culinary and tableware industry that is fuelled by the boom in the hospitality industry, in addition to an expanding residential sector.
Degrenne Paris is already present in Bahrain, Qatar and the UAE. However, the new Dubai store has been developed as the brand’s first flagship store in the region, and heralds a dynamic growth strategy planned by the kitchenware retail brand for the GCC, according to Fawaz Idrissi, senior vice president, Abu Issa Holding.
“Citywalk is the perfect choice for us to make our regional foray, as the area has impressive retail frontage that offers a sensational shopping environment. The new Degrenne Paris is targeting residents and GCC tourists visiting Dubai,” says Idrissi.