Fortnum & Mason launches innovative, new website

RetailME Bureau

With innovation at its heart, luxury department store Fortnum & Mason has launched a new fully responsive website compatible with all mobile devices. The website can not only display products but also host content that tells the retailer’s story.

The site cost about £1.2 million and has already boosted online sales, up 30% since the website launched in February without any additional marketing spend. The website was built by Red Badger in eight months using Facebook React, open source software provided by Facebook.

“Fortnum & Mason was the first multichannel retailer. We sent goods all over the world when the telephone was first invented. Thus, this is more about Fortnum & Mason being innovative and putting that back at the heart of the business. We are now opening new stores and investing in digital properly,” shares Fortnum & Mason customer experience director Zia Zareem-Slade.

That’s not all. Fortnum & Mason is also reviewing its video strategy and exploring how it can integrate the videos it uploads to YouTube onto the new website.

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