LandmarkShops.com aims to double revenue in 2015-16

RetailME Bureau

LandmarkShops.com, the online arm of Dubai based Landmark Group, aims to double its sales in FY 2015-16 and generate a revenue growth of over 200% in FY 2014-15. Currently, LandmarkShops.com hosts Splash, Babyshop, Emax, Lifestyle and Max – all belongin g to the group’s portfolio – on track to add the remaining nine retail brands too.

“We are pleased to report that LandmarkShops.com is on track to complete its second financial year with over 200% year-on-year growth. We plan on doubling sales in FY 2015-16 and remain laser-focused on growth and innovation. Our customers will always come first and we’re committed to making their lives more convenient, simpler and efficient through genuine advancements across the board,” says Savitar Jagtiani, business head e-commerce for Landmark Group.

“Our ‘pay & collect’ service compliments the group’s omni-Channel approach by allowing customers to collect their purchased products from a physical store, within two hours of placing their order. Currently this service is available for Emax with two pick-up points – Oasis Centre and City Centre Mirdif in Dubai. Eventually, pick-up points will be widened and pay & collect will be available across all brands at LandmarkShops.com.” “Along with using credit and debit cards, customers also prefer shopping online using the cash on delivery option. In FY 2013-14, 54% of shoppers opted for cash on delivery. However, this number rose to 65% in FY 2014-15.”

Only a few e-commerce establishments offer a loyalty programme in the UAE. “Identifying this gap, LandmarkShops.com has successfully integrated the Landmark Group’s Shukran programme, which currently has over 10 million members across the GCC, Jordan and Egypt, of which three million are in the UAE. Shukran members comprise 63% of the total shoppers on LandmarkShops.com,” Jagtiani reveals.

Currently LandmarkShops.com offers more than 30,000 products, across the fashion, baby and child, electronics, home and beauty departments. Ever since the fully responsive mobile site was launched in November 2014, LandmarkShops.com has seen traffic from mobile devices increasing, with over 47% via mobile compared to 45% via desktops, with the balance 8% via tablets.

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