Awareness of the importance of CSR is growing in the GCC although a perception gap still exists. But that is closing fast as progressive companies in the region develop sustainable CSR initiatives in consonance with local culture and needs.
While Dubai Duty Free is supporting various local and global communities, for THE One CSR is all about making socially responsible investment and creating shared value for people, the planet and profit.
For Aldar sustainability goes beyond preserving and protecting natural resources and society. It includes creating true and lasting success of any business. An example in this regard is Yas Mall that integrated green strategies in its design and construction, making it a forerunner of the next generation of development in the Middle East.
In the last segment we also have mattress concepts Better Sleep and Intercoil raising awareness about the importance of sleeping well especially at a time when 65% of people aged 16-to-55 in the UAE don’t get enough sleep daily.