The retail sector is set to congregate at ShopExpo from March 12-13 in Milan at Superstudio Più in the design district Zona Tortona. ShopExpo is a completely new exhibition in Italy, offering a wide range of products and services for the retail sector, coupled with learning through many useful conferences and roundtables.
The categories of products and services represented by exhibitors include retail design, POP materials, visual merchandising, outdoor signals and communications, digital signage and new technologies, shoppers and packaging and services, among others. All these components are necessary to design or renew a point of purchase, equip and to furnish it with the most advanced solutions, making it functional and dynamic, thereby enabling consumers to have a joyful and unforgettable shopping experience.
Popai Italia is partnering ShopExpo and, during the trade fair, it will exhibit the artworks taking part in seven specific categories of the 8th edition of Italian Popai Award.