Reebok has launched its state-of-the-art ‘Fit Hub’ concept at Yas Mall in Abu Dhabi. Located on the ground floor of the mall Reebok’s ‘Fit Hub’ has already garnered positive customer feedback and sales since its opening in November with customers commenting on the stylish, fitness-oriented design and the ease with which collections can be browsed.
Utilising the ‘Fit Hub’ concept, the Yas Mall store is designed to enable customers to quickly and easily find the fitness products and apparel they require, whilst also providing them with the opportunity to fully explore and learn about the extensive Reebok collections and to identify that they have selected the right products for their training needs.
The store incorporates an Interactive Storefront, Story Floor and Fitting Studio, all designed around themes found in fitness and industrial spaces. The 3,078 sqft store also features cutting edge displays. Some of the product lines already proving popular with visitors to Reebok, Yas Mall include CrossFit, Core, Delta and Essentials, whilst training shoes have seen strong demand as well.