UAE-based fast-casual Japanese dining concept Chez Sushi recently opened its first international outlet in Muscat, Oman. “We are delighted to be opening our first regional Chez Sushi, in Oman – the first of many more to come. While the current UAE operations are all directly owned, we have adopted the franchise model for our international operations,” says Chez Sushi co-founder and managing partner Hiba Kosta.
“This is a result of having perfected the concept and offering of the brand in the first UAE-based outlets, and we’re now confident that the franchise model offers us an opportunity to expand more rapidly. Of course, this business model also offers opportunities to entrepreneurial-minded franchisees, in multiple markets,” she adds.
In addition to the Muscat outlet, Chez Sushi is set to announce new locations in the first quarter of 2015. “The new territories we are entering, with the franchising of the Chez Sushi brand, is certainly an exciting challenge we are looking forward to and one in which we feel there is a huge opportunity to take ownership and a leading brand position in the industry,” reveals Kosta.