ME Digital Group acquires Cobone

The Dubai-based daily deal website Cobone.com, previously owned by New York investment firm Tiger Global Management, has been acquired by Middle East (ME) Digital Group that has ExpatWoman.com in its portfolio. The two websites will be run as separate businesses with a joint management team.

“I had been looking to develop e-commerce for ExpatWoman. We haven’t had any e-commerce on the site at all and I was looking at ways to introduce that, and then Cobone came on the market quietly this year and it was a case of being in the right place at the right time,” says Jane Drury, the chief executive of ME Digital Group.

Founded four years ago by Irish entrepreneur Paul Kenny Cobone.com has grown to become one of the best known coupon websites in the region, serving the UAE and Saudi Arabia and outliving other such websites including LivingSocial, which pulled out of the region in 2011. Cobone’s e-commerce platform is complementary to the aims of ExpatWoman and Drury now plans to look at ways to incorporate shopping and purchasing on to ExpatWoman, while developing digital advertising for Cobone.

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