FrieslandCampina Middle East has announced the appointment of Hein Raijmakers as the new regional marketing director. FrieslandCampina Middle East is part of Royal FrieslandCampina, one of the largest dairy co-operatives and famous for its Rainbow Milk brand.
This recent development, the company says, is a step towards revamping the growth strategies to cater to a larger set of consumers in the region.
Raijmakers joins as regional marketing director with a remit to build on the recent success of the business and deliver value added propositions to both new and existing consumers. The new appointment will lend support to the on-going campaign ‘From Grass To Glass’ by FrieslandCampina. And will further company’s ambition, to help people move forward in life with all the natural goodness of milk as it caters to the growing demand worldwide for healthy food produced in a sustainable way.
FrieslandCampina’s value promise includes the unique grass-to-glass system, in which the company invests in managing the entire supply chain from processing, marketing and distribution to provide consumers with safe and premium products.
Maurits Klavert, managing director of FrieslandCampina Middle East, welcomed Raijmakers: “In his new role, Mr. Raijmakers will be responsible for strengthening FrieslandCampina’s position in the Middle East marketplace as well as helping FrieslandCampina to expand its product portfolios. His results-oriented approach and ability to think strategically will play a pivotal role in extending our innovative track record, while helping us to grow profitably.”
Raijmakers has more than 15 years of industry experience with FrieslandCampina.