SAP appoints new UAE managing director

RetailME Bureau

SAP has appointed Tayfun Topkoç as managing director of SAP UAE. Topkoç will report directly to Sam Alkharrat, President, SAP Middle East and North Africa (MENA), who oversees an ambitious strategy to expand SAP’s partner ecosystem and support economic growth, complement by a wide range of training and corporate social responsibility initiatives.

Topkoç has more than 18 years of regional sales and marketing experience, previously serving as regional director for HP Middle East, where he delivered double digit growth.

“Tayfun Topkoç is a proven leader in the region, who will drive our partner-centric strategy in one of SAP’s key markets, and support the UAE’s strong economic growth. We’re dedicated to providing the latest technology solutions across impressive UAE initiatives including World Expo 2020, Dubai Smart City, and Abu Dhabi Plan 2030,” says Alkharrat.

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