Jewellery retailer Icing makes its Middle East debut in Kuwait

US jewellery and accessories retailer Icing has made its debut in Kuwait with a store at Grand Avenue, The Avenues. The new store, which will be operated by MH Alshaya, represents the brand’s first expansion outside the Americas.

Curated for stylish women in their 20s and 30s, Icing offers jewellery, accessories and cosmetics suitable for all occasions. Icing’s selection includes statement necklaces, earrings, handbags and a range of cosmetics that are all fashion forward and affordably priced.

"We are extremely pleased to partner with Alshaya and open our first Middle Eastern store in Kuwait. We aim to help our guest express the many dimensions of her personal style and are excited to share our trendsetting jewellery and accessories," says Joel Herman, EVP for Icing.

"The addition of Icing to our portfolio is a further demonstration of our commitment to bring our customers the world’s best international brands. We are delighted to debut the brand here in Kuwait," says Mohammed Alshaya, executive chairman of MH Alshaya.

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