US-based convenience retailer 7-Eleven Inc. has signed a master franchise agreement with Seven Emirates Investment to develop and operate 7-Eleven stores in the UAE. The expansion marks the company’s first entry into the Middle East region.
His Highness Sheikh Zayed bin Sultan bin Khalifa Al Nahyan, the grandson of the current UAE President His Highness Sheikh Khalifa bin Zayed bin Sultan Al Nahyan, will serve as president of Seven Emirates Investment, a newly formed company.
The first 7-Eleven-branded convenience store in the UAE is expected to open in Dubai next summer. The new master franchisee plans to construct 7-Eleven stores as well as convert existing locations to the 7-Eleven brand. 7-Eleven’s entry into the country provides a solution to the UAE government’s strategic initiative to modernise the small-retail environment and bring greater convenience to shoppers.
Internationally popular products like Slurpee frozen carbonated beverages and Big Gulp soft drinks, as well as immediately consumable fresh foods, with recipes developed for regional tastes, will be part of the convenience offerings.
7-Eleven and its parent company, Seven-Eleven Japan, will provide start-up support for the newest master franchisee, assist Seven Emirates Investment in implementing their successful strategies of market concentration, team merchandising and item-by-item management, plus establish a field office in Dubai.
“The UAE is a growing and dynamic part of the world and is attracting investment from around the globe,” says 7-Eleven president and CEO Joe DePinto. “It is the business gateway to the Middle East and offers an excellent environment for 7-Eleven’s first retail venture in the region.” The UAE will be the 17th country or region where 7-Eleven stores exist.