Mars International Travel Retail (MITR) has launched its eighth M&M Travel Retail store at Paris-Charles de Gaulle with LS travel retail and Aéroports de Paris. The 1250-sqft space in Terminal 2A features M&M’s characters and a ‘gourmet’ souvenir of Paris in the form of a blue, white and red M&M’s bag. The concept store is laid out in M&M’s colours – red, yellow, green, blue and orange.
“We are extremely pleased to announce the opening of our eighth International M&M Travel Retail store. LS travel retail has proven to be a fantastic retail partner and highly supportive in helping us achieve our goal of increasing shopper engagement,” says Lieke Duijmelings, MITR marketing director. “In retail the experience is everything. We want to build a reputation, not just for an outstanding operational experience, but an outstanding retail experience as well. Our new store is well on the way to providing the perfect interactive retail experience, and with our current stores having proven to be highly successful we have high expectations that this store’s success will exceed. For MITR, we see the opening of M&M shops as one of the great vehicles for longer term strategic partnerships with both airports and retailers,” he adds. “We want to give travellers an unforgettable shopping experience when they travel; we believe that the Paris shop will not only help to engage more strongly with existing shoppers, but we will also attract non-shoppers by enticing them to interact with the M&M characters and learn about their individual story.”
For the first time in an airport, passengers will be able to pick ‘n’ mix from the ‘wall of colour’ dispensers throughout the store. Other items available include accessories and souvenirs such as mugs, t-shirts and baby clothes.