French perfume house L’Arc International is scheduled to realign its brand strategy as part of its new and ambitious brand identity overhaul that will span the global front, signing re-brand-ing as the branding agency to take on the mission. Commencing January 2014, the contract was signed at the re-brand-ing offices in Dubai Media City, with work currently underway to accomplish the agreed objectives.
“The effort that goes into creating a niche perfume brand is an immense one, particularly due to Dubai’s reputation as the undisputed fashion capital of the Middle East. The new strategy will aim to secure the brand’s place in the exclusive niche marketplace, whilst complementing our global positioning. The ability of the re-branding team to share our vision in this endeavour makes them our preferred agency, and we are certain of exciting times ahead as one team for L’Arc Perfume’s overall vision,” says Fadi Al Haddad, L’Arc International co-founder.
“We welcome this opportunity to give L’Arc Perfumes a refreshed identity and work hand-in-hand to maximise the potential of the rebranding operation. Their cooperation has been paramount to the creative process, and we as a creative agency aim to draw influences from their commercial acumen and translate that into a sound rebranding strategy,” adds re-brand-ing CEO Gabby Chamat.