Dubai-based Ahmed Seddiqi & Sons’ latest boutique in Mall of the Emirates encapsulates a philosophy that puts customer experience at the forefront and imparts a heightened sense of luxury, through engaging the senses. A visually open space, with no partitioning walls or counters constructed with natural substances like wood, marble and granite, infused with earthy hues in its colour palette, soothing music, distinctive sent and the ability to easily access all the jewellery and timepieces through an open layout, are only some of the elements that come into play when a customer enters the boutique.
The experiential journey that is the ‘Seddiqi’ luxury retail experience is a philosophy that will be rolled out across all Ahmed Seddiqi & Sons stores going forward, and ensure that the premium shopping experience is on par with the exceptional brands that are on offer, including Messika, Roger Dubuis, Dior, IWC, Hermes, Bovet, Richard Mille, A. Lange & Sonne and Chanel, among others.
“This year will be a momentous year for us. At Ahmed Seddiqi & Sons, we have always endeavoured to nurture a progressive and innovative outlook, ensuring that we remain at the forefront of not only international practices but also, trends and consumer needs. This new concept is a result of meticulous research and planning on how to further engage with our customers and offer them something above and beyond their expectations. We are confident that guests at our store will feel the difference as soon as they walk in and leave delighted,” says Abdul Hamied Seddiqi, vice chairman at Ahmed Seddiqi & Sons.