KidZania opens in Egypt

RetailME Bureau

Mexican chain of interactive kids entertainment centres KidZania has opened its 15th worldwide edutainment centre at Cairo Festival City in Egypt in partnership with franchise operator Edrak.

KidZania Cairo is a 90,400 sqft, interactive kid-sized city filled with 82 globally and regionally significant establishments including a university, bank, hospital, culinary school, driving school, bottling plant and potato chip factory, offering children of ages 3–14 more than 100 ultra-realistic, role-playing experiences.  

"We are humbled and proud to bring KidZania to one of the oldest and most historically relevant civilizations in the world. With the opening of KidZania Cairo, we bring a progressive, role-play experience that challenges and inspires Egyptian children to dream up their best possible future and create a better world for themselves, their families and global neighbours alike," says Xavier Lopez Ancona, president and founder of KidZania.

"By weaving active learning into a fun city built just for kids, our world-class KidZania Cairo experience will enrich the self-esteem, leadership skills and lives of both our Egyptian children and young guests visiting from around the world," adds Tarek Zidan, KidZania Egypt governor and CEO of Edrak for Edutainment Projects Development Co.

Key brand partners at KidZania Cairo include Al Ahram Newspaper, American International School, Baby Joy, Cadbury, Capital Broadcasting Center, CEMEX,Chez Edy, Chipsy, Coca-Cola, Commercial International Bank, Dorra Constructions, El Araby, El Sewedy Electric, Egyptian Food Bank, GB Auto, GIG Insurance, Heinz, Hyundai, Joly Optics, Juton, KAMS, La Vache Qui Rit, Link Dot Net, Microsoft, Mimix, Molto, Nestle, Nile Radio Productions, Oriental Weavers, Puccino’s, Segafredo, Spinneys, The Little Gym, and Vodafone.

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