US-based consumer electronics company Belkin has announced a retail partnership with Axiom Telecom to sell its smartphone and tablet accessories. In addition to Axiom stores in the UAE, Belkin accessories will also be available through Axiom Telecom’s independent retailer network channel, which includes both resellers and dealers.
“The sheer number of stores, their customer profile, the product mix and breadth of value-added services means that Axiom Telecom is a great fit with the Belkin portfolio. With regards to the overall distribution strategy for Belkin in the UAE, the company has looked to diversify its go-to-market strategy and develop relationships with partners whom we see as integral to future Belkin business within the region,” says Andrew Pepperell, sales manager MEA, Belkin.
“Belkin has significant ambitions across the Middle East, and Axiom Telecom is proud to play a part in their ongoing success. By providing a world-class retail experience – from product demonstration and display to post-sales support – we are confident that Belkin will be able to connect with its largest audience yet in the UAE,” says Faisal Al Bannai, CEO, Axiom Telecom.