The role of real estate in the multichannel world

These are early days in a multichannel revolution that will transform the face of retail. Providing customers with a choice of options, from physical stores to online websites, mobile app stores and telephone sales, multichannel retailing creates opportunities for businesses to expand while enhancing customer experience.

At the recent World Retail Congress (WRC) 2012, CBRE hosted a session entitled “The Role of Real Estate in the Multichannel World” and invited three panellists to give their insights into the world of multichannel retailing. CBRE also sought the view of the audience which included retailers, franchisee operators and shopping centre owners from around the world.

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